Exhibit 23.1


INDEPENDENT AUDITORS' CONSENT



To the Board of Directors and Stockholders
of Individual Investor Group, Inc.

We consent to the  incorporation  by reference  in  Registration  Statement  No.
33-74846 on Form S-3 and  Registration  Statements Nos.  33-72266,  33-85910 and
333-17697 on Form S-8 of Individual Investor Group, Inc. and subsidiaries of our
report  dated March 18, 1997,  appearing in the Annual  Report on Form 10-KSB of
Individual Investor Group, Inc. and subsidiaries for the year ended December 31,
1996.



/s/ Deloitte & Touche LLP
- -------------------------
DELOITTE & TOUCHE LLP


New York, New York
March 25, 1997







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