EXHIBIT 10.2

April 28, 1999

Gregory E. Barton, Esq.
Individual Investor Group, Inc.                         VIA UPS OVERNIGHT
125 Broad Street, 14th Floor
New York, NY  10004

Dear Mr. Barton:

We refer to the separate Stock Purchase  Agreement dated as of November 30, 1998
between  Individual  Investor Group,  Inc. and each of Great American  Insurance
Company and Great American Life Insurance Company (the " Agreements").

As we have  discussed,  the final  documents  inadvertently  omitted a provision
relating to a one-year  holdback on conversion of the preferred  stock purchased
thereunder,  which the  parties  believed  would be  included.  To correct  that
drafting error, which was only recently  discovered,  we would like to amend the
Agreements  as of November 30, 1998,  to provide  that the  Preferred  Stock (as
defined in the Agreements)  held by Great American  Insurance  Company and Great
American Life Insurance  Company may not be converted into  Individual  Investor
Group Inc.  common stock until  December 2, 1999 (one year following the date of
issuance), notwithstanding anything to the contrary in the Agreements.

Please  signify your  acceptance  to the terms hereof by executing  the enclosed
copy of this letter.  Please feel free to call Karl J. Grafe with any  questions
concerning this matter.

Very truly yours,

GREAT AMERICAN INSURANCE COMAPANY


By: /s/ Ronald C. Hayes
        Ronald C. Hayes, Assistant Vice President

GREAT AMERICAN LIFE INSURANCE COMAPANY


By: /s/ Mark F. Muething
        Mark F. Muething, Senior Vice President

                                       Agreed to and Accepted:

                                       INDIVIDUAL INVESTOR GROUP, INC.




                                       By: /s/ Gregory E. Barton
                                               Gregory E. Barton, Vice President